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Business Administration (MSc): Strategy (track)

Business Administration (MSc): Strategy (track)

The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mind-set to an international career in business. You will gain a deep understanding of management in one of the seven specialisations you can choose from. You will be challenged to solve real-life cases presented by our corporate partners.

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How to apply

Read more about the other six specialisation tracks offered in the MSc Business Administration programme.

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Get a clear overview of the programme in our brochure. Receive the brochure now (more than 290 downloaded per month).


The Strategy track is one of seven possible specialisation tracks in the Business Administration Master’s programme. It is designed for students who are fascinated by the important choices made by general managers and strategy consultants, such as which markets to enter, how to differentiate a firm from its competitors and how best to design organisational structures and management systems.

  • Customise the programme by choosing from a selection of more than 20 elective courses;
  • prepare for your career with real-world case studies and top-level guest lectures
  • benefit from a strong research focus, qualified, international staff and fellow students from all over the world.

One Master's programme, seven tracks

The Master's in Business Administration allows you to choose a top-level academic specialisation track in one of seven disciplines. Learn more about the tracks on the MSc Business Administration general page.

In addition to a preferred track, you may choose from a wide range of elective courses, like Branding, Leadership, Management Consulting or Sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills. More information can be found in the Course Catalogue.

Example from the classroom

Why do some companies outperform others? This is arguably the most important question in strategic management theory and one you will be invited to discuss as part of the Theories of Strategy course. To find its possible answers you will study and reflect upon leading publications that shape current thinking on the subject of competitive strategy. You will subsequently be asked to apply the insights you have gained to evaluate recent cases of high-impact strategic decisions by leading companies.

Career Preparation

You will kick off your studies with ‘UvA in Carré’, a series of inspirational seminars featuring prominent speakers from leading companies such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal.


After successful completion of this programme, you will receive an officially accredited Master’s degree in Business Administration and the title Master of Science (MSc).

Rankings and reputation

The Amsterdam Business School (ABS) at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and lecturers. Read more about our rankings and reputation.

Read more: Study programme

Business Administration (MSc): Strategy (track)
Diploma MSc
Type Regulier onderwijs
Vorm Voltijd
Studielast 60 EC, 12 maanden
Voertaal Engels
Start September
CROHO-code 60644